‘My proudest moment’, thinks Oscar Udeshi, founder of menswear brand Udeshi (now available on The Rake). ‘Three of my clients named their first-borns after me. I think they liked the suits’
From time to time, a figure appears in the menswear world who attempts to look at things from an entirely new light. Hong Kong-born, but London-based Oscar Udeshi is one such person. His brand, founded in 1999 quickly earned a reputation for Oscar’s own unique vision. ‘We strive to be the invisible line between tailoring and fashion’, he says, hinting at the modern man’s desire for luxuriously soft pieces that are also functional - and British at their heart. ‘It is true that we want to make the most comfortable pieces on the planet!’ he confirms. One gets a feel for this when examining the buttery alpaca-wool coats, cashmere scarves, and lambswool shawl cardigans (the latter of which was inspired by Steve McQueen). The shirts, which Udeshi is best known for, have a crisp cutaway collar.
