Stories / May 2019

La Filosofia di Lardini 

Alessio Lardini, product development director and second generation member of the founding family, explains why this highly respected Italian brand has a natural affinity with The Rake Values’ ethos.

Founded in 1978 by 18-year-old Luigi Lardini, who was soon joined in the business by his 21-year-old brother Andrea and 19-year-old sister Lorena, surprisingly, the garments initially produced by Lardini did not carry the family name. Instead, the company got its start as a manufacturer of fine menswear for leading Italian luxury brands such as Etro, Valentino, Dolce & Gabbana, Ferragamo and Versace. It was only in 1993 that the first Lardini-branded collections were launched, going on to achieve such success that today, the company employs 1,400 artisans and staff across its airy 20,000 square metre factory and myriad external laboratorios in Filottrana. 

Here, near the Adriatic coast, each year Lardini creates literally thousands of styles which are distributed to more than 700 stores internationally, and sold via a few highly select e-commerce outlets — notably, TheRake.com. Now, expanding our relationship, Lardini has chosen to support The Rake Values’ initiative to deliver outstanding garments at superb value to consumers worldwide. 

Alessio Lardini, the brand’s director of product development, says he was attracted by the opportunity to give previous seasons’ style another lease of life within an elegant environment that merchandised the garments with the respect they so richly deserve. While he feels many ‘sale’ sites can be coarsely commercial, “I’m sure that the style and appeal of The Rake will come out also in this environment,” he said. “This is the reason why we as Lardini agreed to participate in The Rake Values.” 

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