Well Heeled

When it comes to blending old school sporting style with contemporary formal wear, Corthay's Francois Pourcher has got it covered. But then that's to be expected, given his credentials as the Communications Director of one of the most chic shoemakers in Paris...
Well Heeled

Corthay’s Francois Pourcher is a bon vivant if ever there was one - passionate as he is about fine shoes, vintage sports cars and rare wines. As Communications Director of one of the most chic shoemakers in Paris, his style is suitably easy-going, nonchalant and channels a contemporary hint of automotive chic; think leather driving or motorcycle jackets worn with clean-cut denim or slim flannels. Of course, his look is always finished with a pair of vibrant, dynamic and almost impossibly chiseled Corthay shoes, but then would one expect anything less of one of the most cosmopolitan men in French luxury?

When it comes to his own personal style, Francois champions a versatile look that travels flawlessly between different environments; “style reflects individualism, personality and men tend to naturally highlight different characters and identities. I like the idea that a man should be himself naturally, and mix formal and casual aesthetics. It’s so convenient, you can have a formal meeting, travel and then be on a terrace in a cool place with family or friends and it works flawlessly.”

Francois’s calfskin motorcycle jacket is from Brunello Cucinelli; “I love how soft the leather is” he says, “I also love it’s subtle caramel patina. Cucinelli knows how to perfectly mix modernity, elegance and style with the finest materials.”
Ever the sophisticate, Francois enjoys experimenting with sartorial convention. “The pocket hanky is the traditional finishing touch of the formal suit or tuxedo, so why not break the code and wear it in a leather jacket? I love the contrast with the leather.”
Francois’s belt is another iconic Corthay creation. “It’s named the Bold Buckle” he explains, “it’s an evolution on the classic Corthay ‘C’ belt. I love it because it’s 100% handmade in France, designed using a traditional wax mould before being forged in solid brass.
“I try never to create completely formal looks; I enjoy mixing casual and formal style.  For instance I enjoy wearing a cool leather jacket with splendid flannel trousers from one of the best tailors, Cifonelli
When it comes to Corthay shoes, even Francois has his favourites. “I love the Arca derby” he explains, “its design is quite emblematic: it resembles the front of a 1960s sports car or the curves of an eagle’s claw. The elegance of the shoe is further enhanced by its inverted lacing, which is another special touch.”
Francois’s watch is the iconic Porsche Design by Orfina from 1980. He loves its association with motoring royalty: “As a car lover, I like the idea that the watch was designed by Ferdinand Alexander Porsche, one of the greatest car engineers of the 20th century. I also love it’s history, it was Tom Cruise’s watch in Top Gun and the Chronograph of Mario Andretti who won the Indianapolis 500, the Daytona 500, the Formula One World Championship and the Pikes Peak Hillclimb.” Not a bad pedigree by all accounts.