Alps & Meters

Alps and Meters has alpine pursuits in its blood. The skiwear brand was born in the mountainous village of Åre in Sweden, the stylish offspring of its founders’ love of skiing in the Alps. Meters refers both to the majestic heights of the alpine peaks, and to the lines of measuring tape used to cut the brand’s clothes, which are all made using traditional techniques. This emphasis on traditional construction means that the finished products have a tailored look to them which is rarely seen in on the snowy slopes of the Alps. However, thanks to the Alps and Meters’ mastery of technical fabrics, the garments are no less warm than even the bulkiest of skiing jackets.