A Gentleman’s London, Episode Eleven: New & Lingwood

If British heritage and refined elegance had a calling card, it would be New & Lingwood. For nearly 160 years, this iconic label has upheld the highest standards of quality and truly bespoke service across its four distinguished boutiques.

It all began in 1865 when founders Elisabeth New and Samuel Lingwood opened their gentleman's outfitting shop in the town of Eton to serve the scholarly ranks of Eton College itself, becoming the official outfitters to the renowned male school.

Today, the brand's refined offerings can be found at its London flagship boutique on 53 Jermyn Street, on the corner of the Picadilly Arcade, which re-established the label after its original premises were destroyed during WWII, as well as locations on Eton High Street, New York's Lexington Avenue, and a recent Marylebone pop-up on Chiltern Street.

In this episode, Tom Chamberlin visits the Jermyn Street store to uncover New & Lingwood's distinctive blend of classic and contemporary loungewear. From exquisitely tailored suiting utilising cloths from the world's finest mills to refined essentials like shirts, shoes, and accessories in the iconic Eton colors and crests, he gets an inside look at offerings that have dressed generations of society's elite.

Welcome to A Gentleman’s London.

Photography: Jamie Ferguson