Hugo Boss Signs Multi-Year Design Partnership with David Beckham
Fashion and sport icon David Beckham joins forces with German fashion giant Hugo Boss to design innovative Boss menswear collections.
In a groundbreaking move, Hugo Boss has announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This unprecedented partnership aims to evolve the BOSS Menswear collections over the coming years, blending Beckham's iconic style with the brand's commitment to excellence.
Hailed as the first of its kind for BOSS Menswear, the collaboration promises to deliver innovative and captivating designs that reflect the aesthetic values of both David Beckham and BOSS, appealing to a wide global audience.
Over the next few seasons, the strategic partnership will see Beckham designing and curating capsule and seasonal collections, leveraging his lifelong style credentials in every stage of the conception and design process. The collections will embody his signature style while aligning with BOSS's 24/7 premium lifestyle positioning, superior design, and unwavering commitment to quality.
The focus of the collaboration will span both formal and casual menswear, with the first collection set to debut in Spring/Summer 2025. However, consumers can expect to see Beckham appearing in the brand's global campaign as early as Fall/Winter this year, further cementing the partnership's impact.
"David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand," said Daniel Grieder, CEO of HUGO BOSS. "We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership."
"Over the last few years, I've been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful." Stated Beckham, expressing his excitement about the collaboration. "I've really enjoyed the collaboration with BOSS so far and have been impressed by the team's ambition, creativity, and desire for excellence. I look forward to sharing what we've been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership."
