Loro Piana Takes the Helm as Sponsor of Prestigious Giraglia Regatta
As part of their 100th anniversary celebrations, the Maison is lending its name and support to one of the premier sailing events in the Mediterranean, marking a new chapter in its rich sailing history and heritage.

The renowned Italian luxury brand Loro Piana is embarking on a new chapter by becoming the title sponsor of the celebrated Giraglia Regatta in 2024. As part of their 100th anniversary celebrations, the brand is lending its name and support to one of the premier sailing events in the Mediterranean.




Organized by the Yacht Club Italiano with assistance from the Société Nautique de Saint-Tropez, the Loro Piana Giraglia Regatta runs from June 7th to June 15th. For Loro Piana, sponsoring this regatta holds special significance given the house's deep ties to the sailing world. "Supporting the Giraglia Regatta during our centenary year connects us to our rich maritime heritage," said Damien Bertrand, CEO of Loro Piana. "It exemplifies our commitment to excellence and pushing boundaries in demanding maritime conditions."
The event kicks off with four days of coastal races from June 8th to 11th along the shores of Saint-Tropez. The marquee event is the 241-nautical-mile offshore race on June 12th, starting in Saint-Tropez, rounding the Giraglia rock off Corsica, and finishing in Genoa, Italy. Loro Piana's own Pier Luigi Loro Piana, Deputy Chairman, will compete aboard the family's yacht My Song, highlighting the brand's personal connection to competitive sailing over generations.
Throughout the week, sailing fans can experience the Loro Piana lifestyle at the brand's Giraglia Lounge and Race Village set up in Saint-Tropez. The lounge features warm earth tones, olive tree decor, and pieces from the Loro Piana Interiors Delight Collection creating an elegant yet relaxed ambience. Photo exhibits by famed sailing photographer Carlo Borlenghi capture thrilling moments from past Giraglias and the My Song yacht.
A special edition of the Loro Piana Bomber in Windwish, designed to celebrate the regatta, is also showcased alongside the Loro Piana Giraglia Defender, awarded to the winners of the races. The special edition Loro Piana Giraglia Bomber and the Giraglia Open Polo are available in the Maison’s Saint-Tropez store.
The winners will receive their prizes, including the historic Loro Piana Giraglia Cup trophy, at the award ceremony in Genoa on June 15th following the conclusion of races.
First held in 1953, the Giraglia Regatta has grown into one of the most prestigious annual sailing competitions, attracting top professional and amateur crews from around the world. By taking on the title sponsorship, Loro Piana cements its long-standing connection to the world of sailing and high-performance maritime pursuits.

