What to Expect at Frieze London 2024
Art fair season kicks off today with Frieze 2024 opening in London, welcoming art and culture enthusiasts to delve into an exceptional showcase of global talent and innovative exhibitions.

October marks the return of Frieze London and Frieze Masters 2024, and it promises to be a major highlight in the global art calendar. Held in Regent’s Park from October 9 to 13, this year's event will bring together over 270 galleries from 47 countries, offering an exciting mix of contemporary and historical works. A celebration of creativity on a global scale, with something to captivate both long-time collectors and new visitors.


Notably, luxury brands Breguet and Dunhill are making pivotal contributions to the event. Breguet will be partnering with London-based curator Jenn Ellis to highlight the work of Australian indigenous artist Naminapu Maymuru-White. Her stunning pieces, created using the traditional miny’tji technique of the Manggalili clan, tell sacred stories of creation, place, and the cosmos. It’s a fitting collaboration for Breguet, known for its own emphasis on craftsmanship and heritage, making this one of the standout presentations at Frieze London.
On the other hand, Dunhill is playing a key role in Frieze Masters, sponsoring the always insightful Frieze Masters Talks. These talks will explore the connections between art, history, and creativity, with a focus on collectible objects and icons from the 20th century. Taking place in the elegant Dunhill Lounge, the talks will feature artists and cultural leaders from across industries, making it the perfect intellectual complement to the visual feast of the fair.




As Frieze London enters its 22nd edition, there’s a thrilled redesign this year that puts a spotlight on the diversity of its galleries. More than 160 galleries will showcase a mix of established and rising artists. Highlights include Carol Bove’s large-scale sculptures at Gagosian and Charles Gaines’s newest works at Hauser & Wirth. There’s also a fascinating interactive presentation by Danielle Dean that blends antique aesthetics with mid-century design — definitely worth a visit.








Meanwhile, Frieze Masters, now in its 12th edition, continues to offer an unparalleled journey through art history. Over 130 galleries will present works from various time periods, including a rare racecourse painting by Édouard Manet at Hauser & Wirth and a reappraisal of the Parisian Nabis painters at Waddington Custot. This year’s expanded 'Studio' section, curated by Sheena Wagstaff, will feature works by artists blending historical and contemporary influences, adding even more depth to the fair’s offerings.




Frieze Sculpture also returns as one of the fair’s most dynamic features, transforming Regent’s Park with large-scale works from international artists. Curated by Fatoş Üstek, the new sculpture exhibition will showcase 22 artists from five continents, creating a global stage for contemporary sculptural art. With so much to see, including the exciting new themed section 'Smoke,' curated by Pablo José Ramírez, and the 'Focus' section showcasing emerging galleries supported by Stone Island bursaries, this edition of Frieze promises something for every kind of art lover. Whether you're a seasoned collector or just curious about the latest in contemporary art, this year's Frieze London and Frieze Masters are bound to leave a lasting impression.



