A Gentleman’s London Episode Ten: Dunhill

At 2 Davies Street, the Dunhill flagship store beckons with its stately Georgian exterior. This is where Tom Chamberlin discovers how the brand has transitioned from pioneering automotive outfitters in 1893 to curators of modern British luxury under Simon Holloway's creative direction today.

A Gentleman’s London Episode Ten: Dunhill

For over a century, the name Dunhill has been shorthand for impeccable British craftsmanship and style. What started in 1893 as a humble saddlery business founded by the innovative Alfred Dunhill, rapidly transformed into a pioneering luxury brand for the new age of motorcar.

While proudly rooted in its unique heritage, Dunhill has confidently evolved into a leading global menswear house, now under the creative direction of Simon Holloway. The brand's ready-to-wear, leather goods and accessories now epitomise a refined yet contemporary take on quintessential British elegance.

In this episode, The Rake’s Editor-in-Chief Tom Chamberlin heads to Dunhill's flagship boutique on London's Savile Row, to discover how this storied marque has adeptly straddled the line between preserving its distinctive legacy and understanding how modern masculine style has progressed. From cleanly-tailored suiting to sleek statement outerwear, Holloway's latest runway outing channelled the house's unique sartorial codes through a fresh lens. 

Welcome to A Gentleman’s London.

Photography: Kim Lang