Acqua di Parma Brightens St. Mortiz with a Bespoke Fiat 500 Jolly Spiaggina to Present its Car Fragrance Diffusers

While the winter sun casts its golden glow over the pristine snowscapes of St. Moritz, a fusion of Italian elegance and alpine tradition is about to unfold... This February, the renowned Italian brand Acqua di Parma brings a touch of its elegance to the Alps, showcasing sophistication and craftsmanship on the terrace of Langosteria St. Moritz from the 19th to the 25th. Central to this celebration is an exclusively customised Fiat 500 Jolly Spiaggina, a collaboration with Garage Italia Customs that perfectly embodies the spirit of Italian luxury.

The Fiat 500 Jolly Spiaggina, typically reminiscent of Mediterranean shores, has been transformed for the alpine setting and features Acqua di Parma’s signature yellow, echoing the warmth of the Italian sun against the stark winter backdrop. It’s an artistic fusion of the brand’s sunny disposition and St. Moritz's snowy landscape, featuring luxurious rattan seats adorned with eco-fur and a rear basket showcasing Acqua di Parma's Car Fragrance Diffusers. The woven elements are produced by Bonacina, a storied Italian brand that heralds the artisanal technique of finely curved rattan canes. 

The Acqua di Parma Car Fragrance Diffusers themselves are a nod to the meticulous attention to detail and quality that Acqua di Parma is renowned for. Designed by the award-winning GamFratesi, they embody the brand's legacy through their leather encasement, sourced from Italy’s finest tanneries, and their simple yet sophisticated design inspired by Acqua di Parma’s iconic packaging. Available in a palette of colours to suit any preference, they represent a harmonious blend of functionality and aesthetic appeal, promising an all-encompassing sensory experience.

The installation invites guests to immerse in the infamous Italian Arte di Vivere, offering a unique opportunity to experience a narrative of innovation, tradition, and sustainable luxury.