It was more than four decades ago that Jeremy Hackett began his career — and his love affair with classic tailoring — by working on Savile Row. Finally his eponymous brand has opened its first bespoke house on the fabled street. As The Rake discovers, it has been worth the wait.

To paraphrase our founder’s description of Ralph Lauren: if Jeremy Hackett didn’t exist, Japan would have to invent him. Yes, Hackett is the quintessential English gentleman, but the Japanese have taken him into their hearts in the same way the Kastom people in Vanuatu have taken in Prince Philip. The deification is certainly justified. Jeremy looks like he’s been carved out of the Union flag, and has been a martinet for British elegance since he first established his eponymous brand in 1983.

Jeremy worked on Savile Row when he first moved to London, in the 1970s, which was when he became besotted with the romance of bespoke tailoring and its ability to enhance the essence and identity of the wearer, a power that he wanted to harness in his own brand.

Things have come full circle, and while it feels like this should have happened 30 years ago, Hackett has opened a bespoke store on Savile Row — J.P. Hackett. The new maison at No.14 , the former address of the fabled Hardy Amies, is a multi-coloured emporium, stretching up to the firmament with 18th-century portraiture and clothes on rails. It is part members’ club, part sartorial stately home; cosy but grand. Each room flashes with the exuberance and irreverence that Hackett has mastered. Mind you, it could do with a cigar room at the back.


April 2020


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