Hansen: When Punk met Precision

With a new campaign featuring a Danish punk legend, Hansen’s AW19 collection is as honest as it gets…

The Danes have garnered a strong reputation for contemporary menswear in recent decades, with Copenhagen becoming something of a hub for new and upcoming streetwear brands, but in Hansen, they have a menswear label with Nordic aesthetics, values and traditions at its heart. Head designer Aase Hansen’s process describes the way we relate to clothes, staying honest to herself as a designer whilst creating collections that are authentic and timeless.

This season, Hansen collaborated with Danish-born World PressPhoto winning photographerand friend Erik Refnerto present the AW19collection, featuring the pioneer of Danish punk rock music, Steen Jørgensen.As you can see from the campaign images, Jørgensenis a character that is true tohimself, without compromise. Hisauthenticity as a musician has allowed him to always remainhonest to his trade whilst alsowritingmusic that has seen him become one of the most characteristic voices in the Danish music scene since the late 70s.


    Ryan Thompson


    October 2019


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