Stories / October 2019

Hansen: When Punk met Precision

With a new campaign featuring a Danish punk legend, Hansen’s AW19 collection is as honest as it gets…

The Danes have garnered a strong reputation for contemporary menswear in recent decades, with Copenhagen becoming something of a hub for new and upcoming streetwear brands, but in Hansen, they have a menswear label with Nordic aesthetics, values and traditions at its heart. Head designer Aase Hansen’s process describes the way we relate to clothes, staying honest to herself as a designer whilst creating collections that are authentic and timeless. 

This season, Hansen collaborated with Danish-born World Press Photo winning photographer and friend Erik Refner to present the AW19 collection, featuring the pioneer of Danish punk rock music, Steen Jørgensen. As you can see from the campaign images, Jørgensen is a character that is true to himself, without compromise. His authenticity as a musician has allowed him to always remain honest to his trade whilst also writing music that has seen him become one of the most characteristic voices in the Danish music scene since the late 70s.    


Ryan Thompson