Man in the mirror: Manish Puri
It’s not often that a cartoon chicken head completes an outfit... but then no one does Instagram style like Manish Puri.
There are many people in menswear who take themselves too seriously. Manish Puri is not one of them. Puri, a columnist for Permanent Style, has made a name for himself in sartorial circles. His Instagram account, The Daily Mirror, documents his day-to-day fits, ranging from Cuban-collared shirts and pleated shorts by Scott Fraser Collection to razor-sharp Anthology suits. But you won’t see any thousand-yard stares or ‘candid’ smiles. Instead, Puri edits each photo with a cartoon chicken head replacing his own. “It signifies that I’m not taking myself very seriously”, he says. “I try to keep things pretty light. I think that’s why it’s got a little bit of a following. It was just like, ‘Yeah, you made me laugh, you’re relatable’, and that’s kind of all I want to be described as, really.”
Puri has had a 20-year career in financial services, but menswear has always been a part of his life. “As the son of an immigrant, growing up, there was often a lot of caution and conservatism,” he says. “But because he’s from a textile town in India, and his family made knitwear, the one thing my dad enjoyed was clothes. If you said, ‘Oh, Dad, I want a leather jacket’, he’d be like, ‘Yeah, cool’. It was the one thing where he would say yes to everything.”
Read the full Pocket Guide in Issue 90, available now.