The Rake takes a closer look at the TAG Heuer Monaco.
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The story of the Heuer Monaco began in 1969 with the introduction of a square cased watch, which was water-resistant to 100 meters. Powered by Calibre 11, another great name from the 20th-century history of watchmaking, the Monaco with its peculiar shape and aura was all set to become an icon in the world of sports watches.
Technically, it was not short of revolutionary. A monocoque caseback embedded the movement and had four notches on the outsides at 12 and six o’clock. The top-case held a square glass with a rubber seal underneath. The two pieces clicked in place and made the unusual construction waterproof. Heuer called the new Monaco in their period advertising materials with a Swiss sense for understatement simply: “Avant-garde. Le seul cronographe automatique carre du monde!” (Translation: “Avant-garde! The only square, automatic chronograph in the world!”) Aligned to the name and very promising was the second tagline: “Monaco — partout a sa place: aussi bien au volant d’une voiture de course formule 1 qu’a la soiree de gala du Casino!” (Translation: “Monaco — has a place both at the wheel of a Formula 1 race car and a gala evening at the casino!”)
During the mid ’60s the average watch size was between 34 and 36 mm. Hence the style of the Monaco hit a conservative watch world like a bomb, polarising to say the least, a kind of love or hate relationship for most until today. Beyond any doubt, the design was bold, edgy, with alternating brushed and polished surfaces as well as convex and concave sides.
McQueen’s Monaco
The utterly striking case was eye-catching and big at 40mm by 40mm. The so-called Steve McQueen version from 1970 revealed a stunning blue dial. Depending on light conditions and angle the blue could change from indigo to steel or from sapphire to midnight in a glimpse of a second.
Steve McQueen styled like Joseph Siffert for the Le Mans movie, with a Monaco 1133 B on his wrist (Image: Bernard Cahier)
In recent years, the legacy of the original Monaco Calibre 11 has been represented by the base reference CAW211x. In 2009, on the occasion of the watch’s 40th anniversary, TAG Heuer introduced the CAW211A. Limited to 1,000 pieces, the brand presented this special edition in the “McQueen” color scheme —blue dial with white subdials— a 38 mm case, the crown on the left side, and chronograph pushers on the right. The dial offered the classic horizontal indexes but the pushers became rectangular instead of round as seen in the original Monaco. The caseback had a unique decoration with Jack Heuer’s signature and the edition number. Hidden under this decoration was the in-house Calibre 11, a modular movement based on the Sellita SW300 and a Dubois-Dépraz module. This was a nice coincidence that echoes the original Calibre 11 and its chronograph module, a Dubois-Dépraz as well.