One can imagine Wilsdorf arriving at this logical solution: Why not use Rolex cases, crowns and bracelets and combine
them with the best outsourced movements in the Swiss watch industry? Since these movements were his own vision, and
distinct from the Rolex movements, Wilsdorf could not call these watches Rolexes. So, he decided instead to create a
new brand named ‘Tudor’.
To this day, Tudor has remained a brand for watches featuring all of Rolex’s iconic waterproof technology, in
combination with some of the best-made, dependable movements in the industry. Over the years, because of their lower
price, Tudor Submariners have become some of the most frequently adopted timepieces by armed forces around the world
— in particular by France’s Marine Nationale — and there is documented evidence showing that the Argentine police
have regularly issued Tudor Subs to their personnel.
One great advantage of their lower price point is this: While Rolex remained somewhat conservative in styling, and
has been slow to evolve, the more youth-oriented Tudor has always been home to tremendous design innovation. From
the famous ‘Home Plate’ chronographs to the iconic ‘Snowflake’ Submariners, Tudor has never been afraid to push
watch designs forward, and in so doing has achieved some of the most memorable timepieces in history.
History of Tudor Submariners
From 1954 to 1978, Tudor created some of the world’s most collectible diving watches. The first Tudor Submariner was
the ref. 7922, which in terms of case and dial iconography was very similar to the Rolex ref. 6538 of that era. And,
like the ref. 6538, it boasted a herculean 8mm crown. These watches exist with both 100-metre as well as 200-metre
depth ratings. In the late ’50s, the ref. 7922 was also released in a version with a smaller 6mm crown, similar to
that found on Rolex’s ref. 5508 Submariner. The caliber 390 automatic movement used for the ref. 7922 was
manufactured for Tudor by a company named Fabrique d’Ébauches de Fleurier.
The model ref. 7923 is interesting, as it is the only manual-winding Submariner ever produced either by Rolex or
Tudor. Its basic iconography closely resembles that of the smaller-crown ref. 7922 watches. The Tudor Submariner
ref. 7924 is a subtle evolution of the ref. 7922, and was offered in a thicker case with a large crown, as well as a
thinner case with small-crown configurations.
The second famous Tudor, the ref. 7928 Submariner, emerged around 1960 and was produced until 1968. It was
distinguished by crown guards similar to those found on the Rolex ref. 5512/5513 watches. Early models boasted both
square and pointed crown guards, as well as gilt dials, and are breathtakingly beautiful. The earliest of the ref.
7928 pieces feature a unique combination of gilt chapter ring, gilt writing and square crown guards — they’re among
the most collectible Tudor Submariners of all time.
In 1968, Tudor created what is probably its most famous diving watch, the ref. 7016 Submariner with unique square
markers and ‘Snowflake’ hands powered by reliable ETA 2483 movements. A second version, the ref. 7021, powered by
the ETA 2484 — which was distinguished by a date feature — was also offered. These watches represented a paradigm
shift in Tudor’s design identity as, for the very first time, it moved away from traditional Rolex iconography
completely. It should be noted, however, that the vast majority of ref. 7016/7021 watches suffer some amount of dial
discolouration over the years.
This was resolved in 1975 with the introduction of the Tudor ref. 9401 and ref. 9411 models, which looked very
similar to the previous incarnation of the Snowflake Submariner, only now with much more stable dials. Amongst the
most collectible of these were the ref. 9401 Marine Nationale watches issued to the French navy, which are
distinguished by quartermaster markings on their casebacks. Just to keep things interesting, all varieties of the
Snowflake Submariners were available with either blue or black dials.
The Tudor Heritage Black Bay
“Why should other brands have all the fun?” This was undoubtedly the question going through the minds of the powers
that be at Tudor, as they penned the architectural blueprint of the un forgettable Tudor Heritage Black Bay. Like
many other heritage-themed timepieces in its collection, the Black Bay pays tribute to the special models of its
brand’s glorious past. The difference is that the Black Bay is not a complete recreation of an older model; instead,
it’s a tribute to Tudor’s 60-year involvement with diving watches, and integrates design elements from different
The gilt (gold-printed) dial replete with Tudor rose motif, which in 2016 evolved into the Tudor shield, the case and
the big crown of the Black Bay all come from the ref. 7922, the very first dive watch created by Tudor in 1954.
But the magic of the Black Bay is in the sensitive touches — things that the contemporary client will enjoy, but will
resonate even more deeply with a vintage collector. For example, the particular color of the dials of the watch,
which harkens to the naturally occurring discolouration of vintage black dials as their lacquer fades over time. The
gilt on the dial has been especially enriched in colour to create a sense of vintage patina. Even the elements
surrounding the luminous indices have been treated with rose gold to create the sense of warmth evocated by vintage
Similarly, the bezel of the watch is modelled after a bezel from a vintage watch in the brand’s collection that
changed colour after almost 60 years. That the bezel is created using anodised aluminium means that it can continue
to change in colour as the years pass. This same aluminium colour is repeated with the small insert on the stem of
the 8mm crown, which is today adorned with the Tudor rose and not the Rolex coronet found on vintage watches. The
sapphire crystal of the Black Bay is domed to replicate the Plexiglas crystals of the past.
The Snowflake hands of the Black Bay come from the ref. 7016 and ref. 9401 watches. With the use of similar hands on
the Pelagos, it’s interesting to note, the majority of Tudor’s dive watches now bear these iconic Snowflake hands.
The price of the Black Bay evokes the feeling that you’ve just been told something that’s too good to be true: The
Black Bay starts at a mind boggling CHF3,200, and what with the watches now being fitted with Tudor’s own movement
it makes the 41mm dive watch of such good value, it’s almost criminal.
The Black Bay is destined to become one of those watches whose desirability transcends its price becoming one of the
most actively sourced timepieces, internationally. One can only imagine that Hans Wilsdorf would approve