Whispering opulence: There's nothing silent about Quiet luxury
Fleeting trends often steal the spotlight, but a new style frontier has emerged — the so-called Quiet luxury. This enduring philosophy, deeply rooted in The Rake's ethos, is all about investing in pieces that stand the test of time, meticulously crafted to the highest standards.
In the ever-evolving world of fashion, where trends tend to be as ephemeral as the seasons, a new style frontier has emerged: the so-called Quiet luxury. At its core, it's a departure from the frantic chase of ever-evolving fads. It's a philosophy and a lifestyle deeply rooted in The Rake's ethos, which has gained a resurgence in popularity, partly thanks to the success of the HBO drama Succession — a show centered around the power, politics, and wealth of the Roy family, who appear to put little effort into their outfits. Yet, beneath this seemingly casual approach lies a strategic and deliberate style.
Quiet luxury is defined by a neutral color palette and the rejection of ostentatious logos. It's an invitation to invest in pieces that defy the constraints of time. These are garments designed to be worn for decades, meticulously crafted to the highest quality standards, ensuring their lasting relevance. Think of it as an elevated interpretation of the basics, refined versions of classic fashion staples that will always feel like they are in the right place, even fifty years from now.
While quiet luxury is challenging to define precisely, it's more of a mood than anything else. But recently, its concept has gained international recognition. Designer labels such as Bottega Veneta, The Row, and JW Anderson have introduced exclusive, understated collections tailored to a high-end clientele. Other brands that embody stealth wealth include Italian labels like Brunello Cucinelli, Loro Piana, and Ermenegildo Zegna, known for their tailor-made suits and shoes.
Quiet luxury is a celebration of refined materials like cashmere, silk, and wool. To further explore this enduring aesthetic, below is a curation of some of our favourite looks from brands that epitomise it with unparalleled finesse.