Artingstall's Brilliant London Dry Gin

Established by long-time friend of The Rake and popular Hollywood Director Paul Feig, Artingstall’s is not only an award-winning gin in its own right, but is the elected spirit that features in The Rake Tailored Beverages first bespoke cocktail, the Negroni No. 1.

Paul wears bespoke brown pinstripe three-piece suit, Anderson & Sheppard; white bespoke shirt, Anto of Beverly Hills; red special edition for Neiman Marcus tie, Turnbull & Asser; boutonnière, Charvet; pocket-square, Lanvin; eyewear, Prada; brown Churchill, G.J. Cleverley; yellow- and white-gold chain attached to vintage pocket watch, Omega. (Photo by Robert Spangle)

The journey of Artingstall’s does not begin in Harry’s Bar, Venice, Duke’s bar, or even Paul's ‘70s-inspired cocktail mill in his guest house. Despite being treasured establishments that helped frame Artingstall’s, we have to go back to Paul's childhood to unearth the real origins of his award-winning gin brand. Taken to Las Vegas to watch a boxing fight, Paul recalls being put in a nursery that overlooked the floor of the casino. With everyone dressed in smart dinner suits and gowns, whilst sipping on elegant cocktails he was struck and enamoured by its portrayal of adult life. Even at that age and exposed to the convivial atmosphere, he remembers thinking that he should like to be the one enjoying cocktails in the casino when he grows up.

Naturally, when Paul became an adult it gave him the freedom to formulate his own theories on the orchestration of cocktail making. He later began a more serious quest to find the perfect martini, sampling them at bars all over the world—from Duke’s bar in London, to Bar Hemingway in Paris, Bemelmans in NYC and beyond. What he realised was that a real martini is a gin martini. However, he was yet to taste a gin that was perfectly compatible, and so decided the only way to realise the perfect martini would be invent his own gin.

Videos by Marcus Ebanks

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Contributor

Freddie Anderson

Published

December 2021

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