Regarded as one of the world’s foremost centres of fashion, Italy possesses no shortage of fashion brands championing classicality, elegance and sophistication. But in such a saturated market, discerning true quality is decidedly difficult. Enter Gran Sasso, a family-run Italian heritage label epitomising excellence through its world-renowned knitwear. There’s no question of quality here: designed to endure as a wardrobe staple for years to come, each item can be considered a veritable piece of artisanal artistry.
Gran Sasso has come a long way from its humble beginnings as a small family business. Its story began in 1952, in Sant'Egidio alla Vibrata, a small town in Italy’s Abruzzo region. The brainchild of four brothers,Nello, Eraldo, Alceo and Francesco Di Stefano, it was founded upona simple shared passion for beautiful knitwear and a regard for high quality craftsmanship. Today, with Francesco’s son Carlo Di Stefano at the helm as global brand manager, such values remain central to the label’s ethos and an unmistakably Italian influence endures. The company boasts the highly sought after ‘Made in Italy’ trademark, a symbol of its authenticity.
“We are very proud of our heritage,” says Di Stefano. “Gran Sasso reflects that Italian heritage in the way that the entire business operates. What we have today has been built out of the values that we started with; hard work, craftsmanship, attention to detail, reliability and a determination to evolve.” In an age of fast fashion andan increasingly pervasive ‘more is more’ mentality,it’s an authentic and refreshing approach that translates to meticulously crafted and extremely wearable products, spanning luxurious cardigans, sweaters, vests and outerwear rendered in a variety of natural, globally-sourced fabrics, including merino, cashmere, silk and linen. “Our pieces are rigorously tried and tested before they get anywhere close to a customer and we have always been the same from day one,” says Di Stefano. “It is instilled in us as a family and wider Gran Sasso family and something we are recognised for. We use the finest materials to produce our classic and staple pieces and of course, it is all made in here in Italy.”