When Turin-born Luca Faloni moved to London and realised that he couldn't find any clothes he truly loved - clothes that were beautifully cut, crafted from fine fabrics and reasonably priced - he did the logical thing and started his own menswear label - one based on the premise of fusing exceptional Italian craftsmanship with contemporary distribution channels for quality products at accessible prices, easily available worldwide.
That was in 2014. Fast-forward five years and Faloni's eponymous label is growing steadily, bringing its timeless luxury staples to style-conscious men everywhere. With two stores already in London and one in Stockholm, the label is now venturing into the U.S., having just opened a brand new flagship store in the vibrant neighbourhood of SoHo, New York. Spacious and contemporary with a relaxed, Mediterranean-inspired vibe, the space opens the proverbial window into the world of the brand, where customers can experience the luxury that is synonymous with Luca Faloni. The impeccable standard of craftsmanship that the brand is so famous for is reflected in the space, with carefully chosen materials, colours and fabrics used throughout, creating the feel of a truly modern-day atelier.
Available to shop in the SoHo store are the label's elegant autumn/winter '19 and spring/summer '20 collections, featuring knitwear, shirting and accessories, all rendered in luxurious fabrics such as cashmere, silk cashmere, brushed and Oxford cotton as well as cotton piqué and linen. Far more than just a place to shop, the space offers an experience in itself, where customers can peruse the garments whilst sipping on a refreshing Aperitivo. This is one stop that can't be missed on your next trip to New York.
Luca Faloni, 386 West Broadway, New York 10012