New Lease on Life

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The classic British outfitters New & Lingwood have opened a concept store in one of London’s most desirable neighbourhoods. The brand’s Chief Executive, Freddie Briance, shows The Rake around and tells us what we can expect…

New & Lingwood possess a gravitas that most companies can only dream of. The heritage brand has been around since 1865, survived the first world war, had its flagship destroyed during the second, and has dressed the scholars of Eton for more than 150 years. It remains a classic outfitter that offers a broad range, from English-made socks and the finest silk dressing gowns to eveningwear, unstructured casual tailoring and an unrivalled selection of casualwear. In short, it’s one of the most respected names in the world of classic style.

Published

June 2022

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