Rakes At Home: Pitti Edition

With Pitti Uomo postponed until 2021 due to Covid-19, we got a few of our friends together in London to take us through the outfits they would’ve worn to Florence this week.

At the beginning of this week, the menswear world would have descended upon the beautiful streets of Florence for the summer edition of #PittiUomo. Coronavirus—the global pandemic which rocked modern day civilisation—has impacted our industry beyond measure, and what the future will hold, we cannot say for certain. What we do know, however, is that we will see each other again, and sooner than later. ⠀

As we cannot provide you with the coverage, beautiful imagery and clothing one would normally associate with Pitti Uomo, we decided to band a few of our London-based friends together to celebrate summer style, solidarity and quality craftsmanship. Introducing #RakesAtHome: Pitti Edition. With socially distanced photography by Luke Alland, otherwise known as The Exiled Brit, we met with a few menswear favourites and got them to show us the outfits they would have worn, should Pitti Uomo 98 have gone ahead.


June 2020


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