Rolex Day-Date and Datejust: Fit for the Oval Office

One officially became known as the Rolex President (Day-Date), but the versatile Datejust graced the wrists of leaders of presidential ilk, it just didn’t get the nickname.

Lyndon B. Johnson was the first US President to wear the Day-Date in office

Partners in crime and two of the oldest names in Rolex’s history, the Datejust and Day-Date bear the archetypal Rolex appearance. First introduced in 1945 to commemorate the company’s 40th anniversary, the Datejust was the world’s first self-winding chronometer wristwatch to indicate the date on the dial. Characterized by its Cyclops lens and Jubilee bracelet, the Datejust remained the premier model in the Rolex range, until the introduction of the Day-Date. Unveiled at Baselworld in 1956, it featured Rolex’s groundbreaking Datejust technology.

Contributor

Freddie Anderson

Published

June 2022

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