Rubinacci: The peak of Neapolitan Tailoring

Rubinacci invented the Neapolitan tailoring identity. And with Luca at the helm, fusing his provocative colour schemes with immaculate style, there’s a bright future at Rubinacci.

“A certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it,” is how Baldassare Castiglione described the concept of sprezzatura in Il Cortegiano, 1528. One of the most widely distributed books of the 16th century, today, a division of menswear fans are vaunting the term antithetically. Pitti Uomo is the epicentre of this transgression in interpretation. And by witnessing this chronic misuse of the most Italian of philosophies leading tailoring houses do not always like the term. However, to appreciate its true essence in the modern era, there are two standout mavens to study. One of them is the greatest men’s style authority alive, G. Bruce Boyer, and the other is the preeminent influence on the renaissance of classic style, Luca Rubinacci.


    Freddie Anderson


    March 2022


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