The Nature of Time at Grand Seiko’s Studio Shizukuishi

Sustainability and green practices are prioritized at Grand Seiko’s Studio Shizukuishi in Japan.

To coincide with the 60th anniversary of the brand, Grand Seiko opened the doors to its new Shizukuishi studio in Japan’s Iwate Prefecture on July 20, 2020. The studio encapsulates the very essence of Grand Seiko and the brand’s philosophy, “The Nature of Time,” an idea that expresses the Japanese spirituality of time that is deeply inspired by nature. Sprawling over 2,095sqm, it was designed by master architect, Kengo Kuma, who primarily used wood and transparent glass in the design to blend into the surrounding nature.

But aesthetics aside, Studio Shizukuishi is also part of Grand Seiko’s sustainability statement. The studio was constructed with a pragmatic approach towards reduction in waste and CO2 emission, and built to be energy efficient. Here, Grand Seiko shares some details on the sustainability efforts undertaken by the brand in the new studio.

Waste reduction from manufacturing

The Grand Seiko Studio Shizukuishi belongs to Morioka Seiko Instruments Inc., a wholly owned subsidiary of Seiko Watch Corporation that has been recognized for its sustainable operations. Like its parent company, Studio Shizukuishi is committed to sustainable manufacturing and co-existence with nature. By practicing “Reduce, Reuse and Recycle” initiatives, the studio strives to promote practical resources and waste reduction. For example, to minimize the impact on the environment and use resources in the most efficient way possible, wastewater is treated to remove contaminants so that the water can be reused.



Bhanu Chopra


August 2021


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