Beach Smarts: How To Look Elegant in Resort Wear

Rule #2: Express Yourself

‘I am’, you might declare, ‘anything but plain’. In which case, we would direct you to the many tasteful patterns available on The Rake - all as expertly-crafted as their neutral cousins, but more likely to make you stand out. Whichever motif you pick, your shorts are best thought of as the foundation of the outfit, paired with plain tonal shirts and shoes.

Unlike previous years, floral designs, like those by Calabrese 1924 are in (avoid going full-Magnum PI with a luau shirt) – and bold, but gorgeously tonal examples by the likes of British brand Far Afield, and French veterans Vilebrequin (take a peek at this popular camo pair) prove you look unique without taking yourself too seriously. We particularly like Frescobol Carioca’s collection, straddling the line between elegance and playfulness; paying homage to the energetic, engine-chested Carioca culture of Rio de Janeiro. Time for a caipirinha.

Rule #3: Love Your Linen

Every man should own at least one linen shirt - preferably two, and possibly three - all in varying colours and styles. Few things are more joyous than eating with sand between your toes. Linen shirts are beach-appropriate (cooler and more breathable than cotton), and look charming when worn to the resort restaurant – their sun washed, ruffled texture emitting carefree, rakish confidence.

A wisely picked camp-collar version, like this one by Far Afield, should set you apart. It evokes sultry, rum-soaked nights in Havana, and will carry you from the beach towel to white tablecloth the moment an appetite is worked up.

For pure elegance and utility, the classic long-sleeve linen shirt works perfectly. Stenströms of Stockholm (a city you would not normally associate with resort wear) have designed a range of unfussy, typically Swedish minimalist pieces. We particularly like this striped, slim-fitted shirt with luxurious mother of pear buttons - an option that works with shorts in the daytime, and with a jacket and beaded bracelet (like those by Niayala) if you’ve scored a date for the evening. Go on, undo a couple of buttons and roll up the sleeves. It’s your holiday, after all.

Rule #4: Accessorise Accordingly

Once the reserve of shaggy-haired backpackers, beaded bracelets are appearing more and more on the wrists of considerately-dressed gentleman at the beach as a statement piece. Did you know that Niayala’s handmade bracelets have their roots in spiritualism? They are the real thing; providing a chance for expression – no two are exactly the same - while keeping you zen, and also serving as an ice breaker by the pool. (‘Oh this?’).

You will undoubtedly require a pair of sunglasses. Our position has been clear in the past: keep it classic. In the pursuit of seaside elegance, the right glasses - like these tortoiseshells by Kirk Original’s, or Oliver Goldsmith’s smoked lens Lord frames - embody that mid-century confidence without being garish; like a lot of the reflector, fluro products currently on the market. Kirk’s and OG take inspiration from icons of the sixties (particularly Michael Caine and Nicholson). Timeless, but there’s something particularly different about them - oh yes, each pair are handmade in Britain.

You will need a pair of quality sunglasses for three reasons: 1) To protect your eyes from harmful UV rays; 2) to hide traces of a long night at the tiki bar; and 3) because they make you look ridiculously cool. Which, if we’re completely honest, is the philosophy underpinning beach style in the first place.

Rule #5: Channel the Usual Icons

If still in doubt, look to the icons of the past. You begin to notice, while hanging out in these resorts, that the prevailing beach staples have little changed over the last fifty years. People, young and older, are still wearing brown deck-shoes and camp-collared shirts – trying to live their romantic notion of what going on holiday was (and in many ways is again). It seems that half a decade since the golden age of menswear (Delon; Mastroianni; Caine. Need we continue?) not much has changed. Nor should it.

Get inspired and work with your surroundings. If you are in Long Island, lean preppy. Look at photographs of JFK relaxing on his yacht and build from there. In the Amalfi Coast, embrace the tailoring details that elevate a humble pair of swim shorts to the Italian philosophy of La Bella Figura. But most importantly, have fun. There’s nowhere more acceptable to act like a film star than by the beach; swinging in a woven hammock, cocktail in one hand, a copy of The Rake in the other. Bliss.