Hats Off to Cappellificio Biellese 1935

Cappellificio Biellese 1935 is reinstating the glory of the hat with its contemporary takes on classic styles.

The role of the hat within a gentleman's wardrobe is a significant one, revealing much about its wearer: his style, personality, taste, even mood. Far more than a functional accoutrement thrown on flippantly, it's a signifier of pride; a thoughtful finishing touch to one's ensemble.

With this understanding, Cappellificio Biellese have been lovingly crafting hats since 1935, committed to traditional techniques of craftsmanship that have been passed down through generations. Based in the Italian region of Biella, famed worldwide as a hub for textile production, the label dates back to a time when hats were essential components of one's day-to-day dress. Today, there remains within the company a deep respect for the role of the hat and a strong desire to reinstate its importance. The label is helmed by designer Alberto Benigni, a Biella local, who in 2014 undertook intensive research on the hat making tradition of his hometown, before discovering Cappellificio Biellese and bringing it back to life. “All my work is the result of the passion for my territory, for the caps and fabrics," he says.

Such dedication is evident through the label's stringent employment of the most skilful artisans in Italy, combined with its use of only the finest fabrics sourced from across the globe, which are then processed in Vitale Barberis Canonico, Biella's most acclaimed fabric mill. Not a single shortcut is taken within the manufacturing process, a rarity in our current fast fashion-obsessed age, and an indication of true quality.

In line with the label's devotion to heritage, Cappellificio Biellese's baker boys and flat caps exude timeless elegance. Their handsome checks in muted tones render them ideal for casual autumn styling, whether paired with a bomber jacket and selvedge jeans or pea coat and Chelsea boots. Alternatively, wear yours with blazer, waistcoat and tie for sophisticated 1930s-inspired appeal.


    Aobh O'Brien-Moody


    October 2019


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