Discerning menswear cognoscenti go to Savile Row for its structure, Paris for its couture, Italy for its craftsmanship. Few tailoring houses bring all three together, making Cifonelli’s international success both online and in its elegant retail spaces all the sweeter. Its journey through Europe has allowed its fourth-generation owners, cousins Lorenzo and Massimo Cifonelli, access to the finest fabrics and the most talented craftspeople, and last year they landed on the Row itself after much anticipation.
Indeed, deconstructing a Cifonelli jacket might be as fun as wearing one – once the atelier's team of tailors and experts talk you through the tiny details included (the Milanese buttonholes, the split lapels, the couture finishing), you’ll want to take it off and show everyone you meet. But you won’t need to: Cifonelli’s signature silhouette can be recognised a mile off, with its cigarette shoulder, high armhole and sculpted chest.