To celebrate the launch this week of Paul Stuart on The Rake, we caught up with the lauded New York City brand's Design Director Ralph Auriemma to get under the skin of this stateside institution of sartorial menswear. Ever since 1938, Paul Stuart has been the defining purveyor of classic elegance over the pond, uniquely referencing British and Italian tailoring traditions and riffing on them in an irreverently American way. Here's Ralph...
How has Paul Stuart remained relevant for over seven decades and how is it evolving today?
Paul Stuart has remained relevant by staying true to the brand, the image, and our DNA. We are an American company with an English style: country clothes, Savile Row style suits, elegant formal wear. Our look is 'style with flair'. Today we are evolving by staying true to our heritage, but I have made the clothing more modern with slimmer shapes, softer construction, lighter weight garments and sports jackets with a cardigan construction. We also have our Phineas Cole collection which focuses on a younger version of Paul Stuart. It's another point of view but still keeps true to our DNA.
What values or aesthetics keep the regular Paul Stuart customer coming back?
Let’s start with values. We have great customer service, great relations with our customer base, on the spot tailoring, and we open at 8am so we are here for your sartorial needs! In terms of aesthetics, our look is never trendy but modern classic. We have heritage. We opened in 1938 and are still in the same location.