Look Of The Week: The Smarter Side of Casual

2020 may have been somewhat of a catalyst for loungewear but if you’re planning on getting rid of your smart attire, we suggest holding fire.

You may have seen an Instagram post doing the rounds recently, of a screenshot from The Wall Street Journal declaring that ‘dressy clothes make a comeback’. And if you did, you’re probably one of the many in the tailoring business currently rejoicing and simultaneously breathing out an optimistic sigh of relief (whilst wearing a mask, of course).

To say that 2020 has been a tumultuous year is probably a bit of an understatement. In fact, any description one may have of this year probably wouldn’t justify just how ridiculous it has been. The menswear industry was dealt a blow of all blows, with many predicting the global pandemic as a final nail in the coffin of a once-booming business. Brick-and-mortar shops were closing left, right and centre, Savile Row was nothing short of a ghosttown, and factories around the world were uncertain about what the future would hold. Fast forward several months, we’re now at the tail end of 2020, and whilst it’s not exactly clear sailing, there is certainly a lot more hopefulness as to what next year will have in store. This particular article from WSJ came at a time where people were pretty much done with being cooped up indoors. People are looking for reasons to feel better. Quite often, a new suit, or any item of clothing for that matter, would provide an almost cathartic reaction. People enjoy dressing up, they feel good when doing so. And there is a yearning for that again.

Sweatpants, the poster boy of loungewear, has a time and a place. The problem with wearing it all day and all night however is that everything becomes a blur, and whilst you’re comfortable, you tend to find that any drive you had to achieve certain goals dwindle — especially when you’re in a lockdown-fuelled Groundhog Day situation. However, this year has shown the importance of wearing clothes that hero comfort. A look at our new arrivals alone, and you’ll notice a fair share of drawstring trousers from some of the world’s best specialists including Kit Blake and Rubinacci. We are now looking at ways to find a balance of smart and comfortable: clothes that you can happily wear at home and feel comfortable in, but also ensure you’ll never look out of place in the city. As a team, we love the challenges our circumstances give us, and it’s made us think long and hard about the clothes we appreciate, what we think will be a fad and what will stick around. Which brings us to this outfit we’ve put together.


    November 2020


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