LORENZO CIFONELLI FOR THE RAKE LIMITED EDITION COLLECTION: second drop

In view of last month’s collaboration between Lorenzo Cifonelli and The Rake proving so popular, we’re happy to reveal a second drop featuring six new Lorenzo-designed looks, that perpetuate the Riviera charm at groundbreaking value.

If you’re an iconic Parisian tailoring house, with an extraordinary bespoke reputation that stretches as far back as 1880 - one might wonder why they would want to produce a prêt-à-porter collection where no jacket is priced above $USD 1,000. Cifonelli believe that by cultivating a more accessible line that retains their signature qualities, it can be the spark for a younger gentleman to start a long relationship with the brand. After the success of the first launch and to maintain a reachable value for our community Lorenzo has designed each garment himself. To put this revolutionary concept into perspective – a Cifonelli-designed jacket under $USD 1,000, is eight times cheaper than a bespoke jacket and one third of the price of the brand’s ready-to-wear versions.

Lorenzo Cifonelli has been reflecting over the lack of accessibility to the upper echelons of menswear for a few years now. He said: “I recognise today that tailoring is in a fight for its survival. In order to survive, in order to ensure the future of our craft and our culture, we must engage the new generation of customers.” After a call with The Rake’s Founder, Wei Koh, they hatched a plan for The Rake and Cifonelli to come together to produce a signature Cifonelli range, that is offered at groundbreaking value. The result was the Lorenzo Cifonelli for The Rake limited edition collection, which due to popular demand has returned with a second drop featuring six incredible new looks.

The buying window for this Made-To-Order collection is open from now until Wednesday 12th May 2021. The garments and accessories will be dispatched in 7-8 weeks. For customers that ordered garments from the first drop, please note that production has already begun and orders will be arriving in accordance to initial schedule.

Contributor

Freddie Anderson

Published

May 2021

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