New Selection of Cartiers from Watchfinder & Co

We’re back again with another curated selection of Cartier pieces in partnership with Watchfinder & Co. This batch includes a Tank Francaise as well as a perennial favourite, the iconic Pasha. So let’s take a look at what’s on offer.


The Cartier Pasha

The Pasha gets its name from the Pasha of Marrakesh, Thami El Glaoui — aka “Lord of the Atlas” — who, in the context of the ’30s, was one of the richest men in the world. In 1932, he commissioned a waterproof watch from Louis Cartier to wear while in his swimming pool, which Cartier delivered to him in 1933. Now that’s where the mystery begins, because the whereabouts of this original watch are unknown, and even the configuration of the watch is unclear.

Now let’s go back to the ’80s when Alain-Dominique Perrin was at the height of his creativity. It was clear that there was a market for waterproof luxury watches, with timepieces such as the Ebel 1911 Classic Wave rising in popularity and the solid-gold Rolex Submariner taking a dominant stance. Cartier took the mythology of the Pasha and asked Gérald Genta to manifest a vision of this timepiece. And in 1985, the Pasha de Cartier was born.


    June 2021


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