News / November 2015

Huntsman: Fallen Heroes & Rising Stars

It’s all change at Savile Row bespoke powerhouse H. Huntsman & Sons. With a newly refurbished store, a new ready-to-wear collection and a new Creative Director, The Rake explores just what…

Huntsman is a name which is quite frankly surrounded by the highest echelons of British sartorial history; a Savile Row heavyweight for almost 200 years, the house has been moving from strength to strength, boldly going where few British bespoke establishments have dared to go before. At no point has this been more true than during the past couple of years, as Huntsman has been making the transformation from a deeply traditional Savile Row house, to a more progressive bespoke establishment under the direction of the house's ingenious owner, Pierre Lagrange.

Lagrange has been piloting the house's development for some two years now, and over that time has introduced a myriad of modern touches, from a boutique tailored ready-to-wear collection, to sponsoring and outfitting professional polo players and offering bespoke tours of Asia and the American West Coast for prospective clients. Now, Huntsman is about as vibrant and multi-faceted as a Savile Row house can be. The latest in this long line of innovations is the remarkable refurbishment of the Huntsman shop - following its recent meteoric rise to fame as the set of the Kingsman movie - the store has been completely redesigned; walk in and you might be mistaken for thinking that you've stepped straight into a particularly exalted gentleman's club.

Front of house remains reassuringly auspicious, clad in mahogany and adorned with Huntsman's trademark pair of stags heads, and makes for the perfect space to display Huntsman ready-to-wear. Further into the store, where before there was a bureau for staff, there now stand two long banks of cutting tables in pride of place, as well as the very same bench where the legendary Colin Hammick (Huntsman's former Head-Cutter who was named 'best dressed' man by Tailor & Cutter magazine three times in the 1960s) used to ply his trade. The house's talented teams of cutters and coat makers now work on these benches in full view of clients - a clear reminder that for all its innovations, Huntsman's repute as a bespoke tailoring heavyweight remains at the very core of the house. Towards the rear of the store there now stands a rather snazzy snooker table and 'clubroom-esque' space for relaxation - the perfect spot for flicking through swatch books or contemplating the cut of one's next commission.

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Aleksandar Cvetkovic

Aleks is Deputy Editor at The Jackal and former staffer at The Rake. He’s long harboured a passion for fine menswear, well-timed dramatic pauses and stiff drinks.