Ralph Lauren and The Rake

In light of the Ralph Lauren for The Rake ‘Bearfoot Negroni Bear’ watch launch, we reflect on the long-standing and eternal relationship between Ralph Lauren and The Rake.

In the brittle climate of fashion, there is one man who has eluded its debilitating tendency to smother what they stand for. Moreover, popular opinion will show that one man for over half a century has organically extracted the cardinal narrative elements of American culture. Ralph Lauren has approached fashion from a different viewpoint, and in the process of producing clothing that expresses freedom, fairness and liberty, he has perfectly encapsulated the very virtues that the United States has always stood for. What Ralph set out to do and inspire is far beyond fashion. Alan Flusser sums this up perfectly in his biography of America’s greatest designer by saying: “Ralph never wanted to be in fashion, he wanted to be his own fashion — there’s a gigantic difference.”

Over Ralph Lauren’s incomparable life and career, there have been plenty of memorable milestones. He had a 40 year head start, but over the course of the last 13 years The Rake has been honoured to share and celebrate some of these extraordinary landmarks. Whether it be Ralph on the front cover of the magazine, a party, watches and clothing collaborations – and even the opportunity for our Founder, Wei Koh, to express his admiration for Ralph in the fascinating HBO documentary Very Ralph, The Rake has always cherished its involvement in every single partnership.


    Freddie Anderson


    April 2021


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