Before Beau Brummell entered the arbitration of men’s taste, the aristocracy of early Georgian London were wearing powdered wigs, make-up, perfume and elaborate silks. Known as ‘Macaroni’ fashions, it came about when British nobility and the landed gentry returned from their coming-of-age Grand Tour in Italy with a penchant for excessive continental fashions. Times have changed, but what is not in doubt is the passion, creative zeal and flamboyancy that Italian people bring to craft, style and enterprise.
It is these innate Italian characteristics blended in with hard work – and an unequivocal appreciation for classic menswear that has led Francesca Serafin down an unusual path to pocket squares. Starting her career as a corporate lawyer, she practised in the United States, China, and Milan. However, having grown up in Verona with a father as an architect and a mother who collects beautiful materials, Francesca has always been fascinated by vintage fabrics. Even during her hectic early corporate life, she would consistently find herself sourcing vintage silks to turn into beautiful accessories. Secretly she may have known it wasn’t just a hobby, but it wasn’t until she made a few pocket squares for her boyfriend at the time – where she received an almost overwhelming response of compliments from family and friends. She soon took her elegant creations to Pitti Uomo, where the feedback was equally positive. Naming her burgeoning business Serà Fine Silk, Francesca started to design her own patterns, which at first was limited to a couple of accessories, but has now expanded to ties, scarves, bow-ties, slippers, braces, wallets and much more, which can all be found on TheRake.com.