When Bill Harrah arrived in Nevada in the 1930s, he quickly established a lasting legacy for himself, culminating when he eventually dominated the Western American gaming landscape throughout the ‘50s, ‘60s and beyond. With more zeal and determination than money, it was not long until he had expanded a humble bingo business bought from his father for $500 into a multi-million dollar casino empire. However, whilst he was distinguished for his charismatic allure, liberal political alignment and ability to effortlessly earn respect from both customers and employees alike, his ultimate legacy lies in a warehouse made up of 200 incredibly rare vehicles in Reno, Nevada, at what is now the National Automobile Museum. Harrah began a quest early on in his life to acquire the world’s biggest car collection, and his at-one-point 1,400-strong line up was testament to his dedication. Incredibly varied, his magnificent compilation ranged from an 1892 Philion, the first American car, to an early 1953 Corvette, owned fleetingly by John Wayne, as well as James Dean’s Rebel Without a Cause Mercury.
Above all, and even with a ’73 Cadillac Eldorado that was briefly owned by Elvis at his hands, the casino mastermind had a particular love for Ferraris and the featured 1971 Ferrari 365 GTB/4 Daytona, adequately nicknamed the "Harrah Hot Rod", makes it particularly clear as to why. Kitted out by Mr. Harrah with numerous race car-inspired upgrades such as chunky nine-inch rear wheels, flared wheel arches and an uprated version of the original engine, this specific Berlinetta is truly individual. The Italian-crafted beige leather interior is lined with distinctly ‘70s Nero black seat inserts whilst the large three-spoke leather steering wheel looms suggestively across the curved dashboard. The American-spec additions of pop-up headlights, Borrani wheels and sharp angles synonymous with the Daytona contrast well with the inviting, comfortable nature of the grand tourer’s interior.