Simone Says: Frasi’s Simone Righi

Simone Righi’s store is like a cross between a walk-in wardrobe and an exhibition of Florence’s finest craftsmanship. The Rake gets a close-up of the man in charge.

When he was growing up, Simone Righi’s mother spent her time making dresses for Florentine socialites and aristocrats, so it’s no surprise that he is cut from similar cloth. He is a gentleman of elegant taste and easy-going style; his approach is laidback yet considered, with sprezzatura in abundance and a natural sophistication that arguably can’t be taught. In his Florentine store Frasi, Mr Righi talks us through the ways he brings his own unique perspective and unmistakable sense of panache to everything he wears.


November 2016


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