News / June 2019

Speeding to the Moon: The Rake x Omega

Twelve of menswear’s most esteemed figures came together at Pitti SS20 to honour their watchmaker of choice, the one and only Omega.

Innovation, impeccable craftsmanship and a regard for timeless style are some of the core tenets that have come to define Omega, one of the world's foremost luxury watchmakers. Such qualities are increasingly difficult to come by, but there is a select few who can relate. And we know them when we see them. Which is why at Pitti Uomo this week, The Rake and Omega brought together a carefully chosen group of tastemakers, trailblazers and style icons with significant influence in the world of menswear to celebrate what Omega, and specifically the Speedmaster, means to them.

The group - consisting of Lorenzo Cifonelli, Robert Spangle, Nicola Ricci, Alessandro Squarzi, Fabio Attanasio, Andrés Velencoso, Bruno Santos, Karl-Edwin Guerre, Ethan Newton, Johannes Huebl, Mark Cho and Sergio Guardì - united this week in Florence for Pitti Uomo SS20. The occasion was marked with a sumptuous dinner held at the Four Seasons, hosted by The Rake's founder Wei Koh.

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Aobh O'Brien-Moody

Editorial Assistant at The Rake